The Top 4 Fashion iPad and iPhone Apps

Trends and advice has been an occurring theme in fashion and style for a long time. For 2011, the top apps for fashion and style bring a lot of appearance and a collective expression of individual style.

Style.com App

For over 10 years, this New York based website, Style.com has been providing advice, news, and updates over the internet from thousands of photos, trends, and interactive media. Style.com’s mobile app is no different, it provides the best fashion coverage from all over the World. Style.com App comes in both
Gilt on the Go

Gilt on the Go provides fashion news away from a computer. The name says it all, it provides style advice, shopping advice and suggestions, and more on the go from the Gilt Group. Their newest version of the app includes product sharing to Facebook, Twitter, and Email, full shopping capabilities from order history and tracking and product availability and sizing charts. Available for both iPhone, iTouch, and iPad on iTunes.

ShopStyle

The ShopStyle App by Sugar Inc is truly unique. It combines multiple stores into one app bringing together a seamless integration of all the brands you love. This is fashion at your fingertips. To name a few stores, they have Nordstrom’s, Ann Taylor, Brooks Brothers, Sephora, Giorgio Armani and more. The search is very intuitive, you can view the latest products based off categories (Men, Women, Kids & Baby), Keybased Searches, Brand type, Sizes, Color, and Price.

Interview Magazine

Interview Magazine’s App is quite the trend setter. The unique imagery and use of colors alone make the app stand out, but this app gives indepth information on fashion, film, music, art, and culture combining the worlds greatest media influences packed with interviews, images, audio, and video content.

All of these iPad and iPhone Apps are free and provide the best way to keep updated in fashion and find the products you need.

Using Twitter’s Vine App for Business

Vine May Revolutionize Twitter (and maybe the rest of social media)

Do you remember when GIF’s (those moving looped pictures, sort of like really short videos) with your name in sparkles that everyone was posting on MySpace was something to get excited about? Then, with the demise of MySpace, the GIF fell out of favor to regular static images with Facebook’s clean, uniformed look.

Today, GIFs have come back in a really powerful way, plastering the pages of social sites like imgur and Tumblr. People love GIFs on these sites, and anyone who can make them is almost considered a demi-god. On the flip side, the two social media giants (Twitter and Facebook), have not supported this type of media on their site, until now that is. The technology that is making this all possible is Twitter’s new Vine app.

With the new Twitter Vine app, users can post six second looped videos to Twitter and other social media sites (although, Twitter and Facebook seem to be in a little bit of a tiff with each other, so when we’ll get support for Facebook is anyone’s guess, if at all).

Despite it’s relatively short time on the app scene, it’s made a massive impact. Not just with the general public, but with ad campaigns as well. Six seconds might not seem like a lot of time, but if Robert De Niro says you can tell a story in six seconds, then Twitter Vine should be on your radar. In this post, we’ll share some ideas on how the Twitter Vine app can spice up your engagement with your audience online.

Employee Interaction

According to trendwatching.com, Clean Slate brands (Companies that are more responsive to it’s customer base and more transparent about how they run their business) are on the rise. I, for one, like to know that the companies I give my money to appreciate their workers and that it’s a fun environment to work.

Twitter Vine app can show off those activities (company breakfasts/lunches) and any random fun that happens around the office. You want to space those posts out, so you don’t look as if you’re goofing off all the time, but ultimately showing your customers you can have a little fun every once in a while will potentially foster a closer relationship with them (and prove you’re not robots).

Customer Interaction

Another good way to get customers involved with your company is to show other customers interacting with you.

Twitter Vine app would be fantastic for any company who goes to conventions or trade shows. For example, if you’re a regular attendee of any Comic Con, you can use Twitter Vine to send real time updates of any cool related cosplays, or if anyone famous stops at your booth. If you have an interactive booth, you can show people exploring your space. You can also show people interacting with your new product. There’s a lot of possibilities.

Exclusive Twitter Vine Content

Since Twitter’s Vine is, at the moment, mostly used in the twitterverse, you can give your followers exclusive content. If you have an active base of followers, this would be a good tactic to use to thank them and get them excited for what you have planned next.

A Visual Twitter Vine Portfolio

This would be an interesting way to show off your work for anyone who’s in a creative business (Fashion and accessories, especially). If you work in visual art, you can show clips of you working on your latest piece. The same can be said for fashion, and you can also upload clips from the runway. You can show off any upcoming projects or products.

What’s really exciting with Twitter’s Vine app is that you can use it for pretty much any kind of business, and for a multitude of things!

5 Surefire Tricks to Build a Successful Fashion Mobile App

No aspect of our lives have been left untouched by technology and this brings a sheer blessing for the fashion forward mortals. Nowadays, we can choose our dream outfit with a single click and do not need to visit different fashion stores anymore. Adhering this fact, it has become immensely significant to develop a mobile app for the fashion merchants. However, with the App Stores bombarded with millions of options, it is a daunting task for your app to reach users’ hands. Thus, you must follow certain tricks and tips to build a creative app for your fashion business.

Ease of Use

User experience is one of the prime areas of concern as people always admire something that delivers simplicity and convenience. Building an user-friendly app can deliver an outstanding mobile shopping experience to users which, further would soar up the revenue of your business. Moreover, by keeping it simple and crisp, you can minimise the development costs as well.

Interactivity and Responsiveness

You must try to get the pulse of customers, their online search pattern and have a clear idea about their needs and requirements. Thus, you should include significant features like user reviews, detailed product descriptions and other intuitive elements. You can pamper your users with trendy tips and tricks to enhance their taste of fashion. Moreover, it is important to respond to the customer queries and offer relevant information about product promotions and offers to make them feel connected with your brand.

Constant Updates and Add-ons

An informative mobile app will surely attract many shoppers. Thus, you need to constantly update the details about product name, price, discounts and user reviews and keep the users informed about the latest changes. Furthermore, you need to add new features and functionality to it to entice your users and grab their interest in the long run.

Persistence

The moment you get into an industry, it is certain that you are surely going to face pushback. During the primary stage, you might face negative feedback and pushback. However, it is important to stay persistent as over time, people will found interest in your app and will like your innovation as well. Thus, bringing new things to users and keep going on is the key to succeed in the mobile-first world.

Develop Distributed Feature Flags

While penetrating in a highly evolving and competitive landscape, you need to reach, iterate, track and react to the users’ needs quickly. Adding distributed feature flags is one of the most efficient ways to do so. Feature flags will allow you to deliver new elements to the users swiftly as you can separate the ‘ready-to-deploy’ features from those which, needs to go through the testing process. Moreover, these will help you to run multivariate tests and mitigate the scalability concerns as well.

Final word

Your app must have the spark to foster the love for fashion of customers. Partnering with an established developer for your mobile app development project can help you to get close to build an engaging app, find new prospects, increase conversions thereby, leading you to succeed.