Fashionable Fingers Are Wooed By BlackBerry

Thanks to their sleek design, superior cameras and express connection to those all important social networking sites and fashion blogs – the BlackBerry has become an indispensable tool for the novice or seasoned fashionista.

Despite the novelty of sending pictures of your new lust-have never losing its appeal, serious bloggers and industry insiders are now utilising the latest BlackBerry technology to stay on trend. From revealing what editors think of this season’s collection, installing apps that track down designer handbags, to shooting your own creations – fashions focus may be what’s on the outside, but they like their phones smart on the inside it seems.

Most of us take for granted that our mobiles now come with video recordings and powerful cameras as standard. The new BlackBerry Torch advances these standard accessories meaning its 5 mega pixel camera will capture a crystal clear photo of your latest vintage treasure, picking out minute detail and realistic tones that can be loaded straight onto your blog or Twitter page. The busy stylist can also be inspired by watching the latest collections using the phone’s video player.

The introduction of phone apps is nothing new, and fashion apps are largely available on most smartphones. In keeping with their tradition of initiating rather than following trends, BlackBerry has run the inspirational London Fashion Week app for the past three seasons. The app feeds information to all the journalists on show times, details of individual show content plus any delays or changes. Thankfully it’s not reserved for the industry professionals – anyone can use the app to have an insider’s view at what’s going on with regular news updates and highlights throughout the shows.

BlackBerry fashion apps have become essential tools of the trade for the industry big wigs and dedicated followers. If your day feels incomplete without the latest words of wisdom from Tavi, then Fashion News Service offers up to the minute news from 360fashion.net, alternatively Trendtracker previews the latest runway looks, fashion news, trend ideas and coverage of the shows.

For the past two seasons BlackBerry has also worked with House of Holland on an app that lets you buy catwalk creations as they come off the runway, months ahead of the retail launch.

Get yourself logged into Twitter via your Curve and start following the fashion pack. Many fashion editors were novice Tweeters until just two seasons ago. Now they’re not just tweeting but posting pictures live from the catwalks. Make sure you follow Karl, Carineand Anna from your phone to discover their favourites from Paris or Milan, and make the bus journey to work slightly more glamorous.

Not content with reading what others have to say about the latest must-have? Make your mark with a blog. WordPress – a tasty piece of software that enables you to create and design your own blog – has developed an app that allows you to update from your handset. Just sat through a fabulous fashion show and want the world to know about it? Take pictures with your phone, add some blurb and upload the lot via the app in a flash.

Whichever way you stay connected to the fast paced world of fashion, it seems that BlackBerry have all the latest features for the glitterati.

Commercial Agents – What Is Your Plan of Attack to Dominate Market Share?

Just about every commercial real estate agent I talk to wants to build market share, listings, and commissions. Belief is one thing, but action is a different thing that is sadly lacking in the industry. There are on average only 2 in every 10 agents that I would call highly systemized in their processes and successful as a result.

Many agents and salespeople make the mistake of approaching the industry with little planning and focus. They simply go to work every day and do things on a random basis. This is where the results become haphazard and are of little consequence to the growth of market share for the agent. Just about every office principal I know has this problem; they can’t find good people with the right focus and commitment to build a results profile in the local area.

To have a great plan of action as a commercial real estate agent the following will help you:

  1. Devote a key part of your day to the new business prospecting process. This should be the same time, so you can build a habit and strengthen the process. Remarkable as it seems, this is the most neglected part of the average salespersons diary. Failure to devote the right amount of time to this process will see average results and poor performance over the long term. Staggering averages of 8 in 10 agents fall into this range.
  2. This industry is built on relationships with landlords, property investors, business owners, tenants, and property developers. They all have their own priorities and points of focus. They require a special strategic approach in each and every case. The experience and market share you can give these people will help you connect with them and dominate their business.
  3. Given that you must talk to more people each and every day, it is important that you have relevance to your conversation and connection. Most property owners and business leaders are comfortable talking about local property trends and the supply and demand of premises. They also like to know about sales prices, rents, and time on market. You can help with all of these providing you keep in touch with the aspects and trends of market performance.
  4. Every individual salesperson should have access to a comprehensive database process. Unfortunately this is also one of those neglected processes in the industry. Many salespeople do not have the discipline to update the database daily following the contacts with clients and prospects.
  5. To dominate your local property market, the number of sale signs that you have through the region will be critical to market domination. When you place a sign on a property, it is critical to understand that the sign has been correctly placed and is well maintained. Vandalism and interference with real estate agents signs are quite common problems in most real estate markets. Signs that are not well maintained send the wrong message. Keep a list of the signs that are being placed in your local area including that of your competition. You can then use the list for comparing market share.
  6. Every single listing on your books should be comprehensively marketed, and as part of that process a signboard should be placed on the property. In saying this, any exclusive listings should be the priority in your marketing efforts. Vendor paid advertising should also be part of the exclusive listing process. Any open listings are what we call uncontrolled stock, given that the client can talk to many agents at the same time. Any open listings are therefore lower priority in your marketing efforts. Clients that list with you in this way are not committing to you as the agent of choice. You should therefore not commit to them as the client of priority.

Every real estate agent and salesperson should have a definite plan of attack as part of their daily activities. In only that way can you generate new opportunity and sustain relevant contacts with the right people.

Commercial Agents – What If You Have No Prospects?

Many people start off their career in commercial real estate with little or no list of prospects to call and establish business relationships from. As a first priority new salespeople should start to focus their efforts around prospecting and cold calling. The sooner the process starts, the faster they will move ahead in the industry with quality listings and better commissions.

The reality of the commercial property market is that you should have some form of market share within three or four months; that means some listings. Over time the market share can grow and you can even reach the levels of a top agent through persistent and accurate prospecting activities.

So to kick start your career or perhaps to resolve current problems that you may be having with your market share, the following model of prospecting and contact will be useful.

  1. Devote 2 or 3 hours per day to making cold calls from your office using the telephone. This is a distinct discipline and will be initially difficult until such time as you create that habit in your diary. It should be said that this prospecting process is likely to radically change your levels of opportunity quite quickly. Establish a habit for the task and then keep it under way into the future. Regardless of how much business you have currently, keep the levels of prospecting up and accurate.
  2. Find some form of database software to assist you with the collation of market and prospect information. This is a personal process on a daily basis and will allow you to take ownership of your market share. Look at a database each evening so that you can track and plan your telephone calls for the next day.
  3. As mentioned earlier, when you first start your career in the industry, you will likely have no clients to ring. Every call you make will be to someone new that you have not spoken to before. Practicing the call process and your dialogue will help you convert more calls to meetings where there is a genuine need or interest in your offering. Exactly what do you have to offer? Make sure you know that before you start prospecting.
  4. Check out your competitors and most particularly the top agents in the local area. Find out what they’re doing on a daily basis and see what prospecting efforts they are implementing.

Your habits are the key factors that will drive your personal business forward. New habits have to be developed and that takes intense focus and consistent process. Many people enter the industry without understanding this requirement and believe that they will be successful with little or no change to their actions and activities.

Commercial real estate is totally different than any other sales industry, in that you are working with some very experienced and challenging property investors and business proprietors. Some of those people connect to a number of agencies at the same time. Any listing opportunity or potential transaction could be competitive and pressured from the activities and actions of other agents.

Top agents refine their knowledge relating to the property market and the best methods of sale or lease that work currently. Clients like to work with top agents understanding that success is more possible and real. If you aspire to this high level of performance, take time each and every day to practice your processes.